Reading beyond the planning metadata.
The problem.
Useful opportunities are buried inside planning documents. Metadata might say ‘new residential development’ while a PDF specifies 100 solar panels and 50 EV charging points. Finding this manually means searching council portals, opening applications and reading their documents—hours of work for one lead.
- Search multiple planning portals
- Open applications and attached documents
- Read for relevant opportunities
- Hours of searching for one lead
The Solution
Naitiv built an AI-powered lead generation platform for businesses selling into the planning and construction sector. Scraping software, intelligent reading and contact management tools were combined to provide a customisable way of identifying and contacting highly targeted sales leads.
LeadScout provides near real-time sales opportunities that are non-generic and tuned to the specific demands of each business. Opportunities can be contacted in an automated manner that is personalised to the sender and for the receiver.
This approach is designed to identify leads earlier and improve sales conversions.
- Leads arrive daily, in seconds, instead of hours of searching
- Users find detail that never appears in metadata
- One system covers planning portals across the country
- Read applications and their documents
- Extract opportunities hidden in the detail
- Match against the user’s requirements
- Relevant leads delivered daily
Example LeadScout Web App
A matched opportunity, with the requirements found inside the planning documents already surfaced.
Springfield Elementary Redevelopment & 60 Homes
⌖ Elm Street, Springfield, SP2 3ES
Mixed-use redevelopment. New school building requires specialist extraction for science labs and sports hall HVAC, plus communal heating to 60 units. Strong fit with your mechanical services profile.
Project Overview
- Application Type
- Full Planning
- Project Type
- Mixed-Use
- Status
- Valid
- Setting
- Urban
- Scale
- Large
- Likely Start
- Subject to planning
Built Assets
New school building with science labs and sports hall, plus 60 residential dwellings across 3 phases. Education and residential mixed-use.
Construction Systems & Materials
- Structure
- Steel frame, concrete
- Envelope
- Brick, curtain wall
- Openings
- Aluminium, double glazed
Services
Communal heat pump · Laboratory extraction · Sports hall ventilation
