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Senior people.
On your side.

A UK team of founders, operators and advisors who have built, shipped and scaled products and services.

We bring experience across product development, engineering, operations, sales and marketing to the decisions that matter for your business.

Andrew Black

Andrew Black

Founder & Product

Andrew is a product leader and AI strategist with a background in interactive entertainment, fintech, and AI innovation. As Naitiv's Founder & CEO, he helps businesses drive impact with AI.

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Alex Price

Alex Price

Tech & Engineering

Alex is a product and engineering leader who has built and scaled high-growth technology businesses, including Ecologi. He specialises in AI-native product development and helps Naitiv build and scale its SaaS platform.

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Joel Baynes

Joel Baynes

Operations & Client Engagement

Joel is a COO and Non-Executive Director with 15+ years scaling technology businesses. He has led teams through growth, fundraising, and transformation, bringing operational rigour and execution to Naitiv as it scales.

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Simon Rutter

Simon Rutter

Business Consultant

Simon is a seasoned tech leader with deep experience in gaming, compute, and sport. At Naitiv, he applies his strategic and operational expertise to help businesses unlock value with AI.

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Ian Hambleton

Ian Hambleton

Business Consultant

Ian is a serial entrepreneur with a passion for creative tech and sustainability. As founder of Maze Theory and Ecologi, he helps Naitiv deliver bold, real-world impact through AI.

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The people thinking about your business are the people doing the work.

A small, senior team means a direct conversation about the problem, the trade-offs and what comes next.

Based in the UK
Working with established SMEs.
Company story
Founded in 2025. Our combined experience in the tech sector is vast and covers product development, product management, operations, sales, marketing and general management.

Speak to Andrew about your business.

Free consultation