An industry blind spot becomes a lead engine.
The problem.
Developers needing Biodiversity Net Gain units could not easily find a price. Understanding the required units meant deciphering the Defra metric spreadsheet; even then, pricing was not available online. Biodiversity Units UK held national pricing data and wanted to put it in front of the right people.
- Developer needs a price
- Complex metric spreadsheet
- Pricing unavailable online
- Manual enquiry required
The Solution
Combining multiple data sources via a state of the art document automation software allowed this business to turn complex Defra metric files and national biodiversity pricing data into instant quotes. Developers could understand their likely costs and request a proposal. New leads from these requests are automatically added to the CRM and qualified, with project requirements attached and ready for the sales team to follow up.
- Developers get pricing in seconds
- The business captures qualified enquiries from people considering a purchase
- Proposal requests arrive with project requirements attached, ready for follow-up
- One calculation service supports internal quoting and public lead generation
- Upload metric file
- Requirements calculated
- Indicative pricing returned
- Request a proposal
Example BNG Calculator Web App
From a metric upload to an indicative price, then into a conversation with the team.
Meadow Park development
Meadowshire · meadow-park-metric.xlsx
- Area habitat units
- 12.00
- Hedgerow units
- 2.40
- Watercourse units
- 0.60
- Indicative cost
- £280,800
Scroll the table to see all columns.
| Habitat requirement | Distinctiveness | Units | Indicative cost |
|---|---|---|---|
| Other neutral grassland | Medium | 12.00 | £216,000 |
| Native hedgerow with trees | Medium | 2.40 | £28,800 |
| Other rivers and streams | High | 0.60 | £36,000 |
- Low
- £252,720
- Average
- £280,800
- High
- £308,880
Ready to explore your options?
A proposal request passes the project and its requirements into the sales workflow.
